Social Media in Talent Acquisition (Part 1 of 2)

 

Social media has become a game-changer in the field of talent acquisition, revolutionizing the way companies attract, engage, and hire top talent. 

Talent-seeking jobs through social media channels and connections continue to grow.

• 79% of job applicants use social media in their job search (Glassdoor)

• 40M people seek jobs weekly on LinkedIn

• 73% of Millennials found their latest job through social media activity (CareerProfiles)

Are you feeling overwhelmed by the thought of using social media for talent acquisition?

Don't worry; you're not alone. There's a lot to learn, and it can be hard to know where to start.

That's why we're here to help. In this two-part series, we'll cover everything you need to know to create a successful social media recruiting strategy.

We'll start with the basics of social media, then move on to organic and paid strategies. We'll also give you some tips on how to get going.

So what are you waiting for? Let's get started!

Social Media - The Basics

Did you know?

• 92% of US companies use social media to recruit, attract and hire top talent

• 97% of companies with more than 250 employees heavily use these channels for recruiting

• 71% of companies in the information technology sector use social media

Source: Everyone Social

Social media isn’t just for marketing your products. It’s a great place to give potential recruits and job seekers a sneak peek into your company’s culture and let them see the type of work they’ll have the opportunity to do.

The benefits of having a social media strategy for recruitment include:

• Wider Reach: Social media platforms allow you to reach a larger audience beyond traditional recruitment methods, such as job postings on job boards or in newspapers. This increased reach can lead to a larger pool of candidates to choose from.

• Targeted Advertising: Social media platforms allow you to target your job ads to specific audiences based on demographics, interests, and other factors. This targeted approach can help ensure that your job postings are seen by the right people, making it more likely that you will receive applications from qualified candidates

• Cost-Effective: Compared to traditional recruiting methods, social media recruitment can be more cost-effective. Many social media platforms offer free job posting features, and even when using paid advertising, the costs are often lower than other recruitment methods.

• Employer Branding: Social media provides an opportunity to showcase your company culture and values to potential candidates. Sharing photos and videos of your workplace, employee testimonials, and other content can help build your employer brand and attract top talent.

• Quick and Convenient: Social media allows for quick and convenient communication with potential candidates. You can receive applications and resumes directly through social media platforms and easily communicate with candidates through messaging or video calls.

Knowing WHEN and HOW to post is essential:

Timing is Everything

Posting at the right time and on the right day is essential. 

• Posting five days a week is optimal but not always possible. 3-5 days a week is standard.

• Mondays, Wednesdays, and Fridays 

• Take location into consideration. 

• Posting mid-morning Central or Mountain time is optimal as many job seekers look for openings during breaks or at lunch.

Set the Tone

How you communicate is as important as what you communicate.

• Job postings should give the right vibe to the office and the team.

• Posts about team members should be entertaining.

• Posts about culture should be fun but depict professionalism and show collaboration.

• Take location and local culture into account.

Join us for Part 2 of the series to learn about organic and paid strategy, as well as the next steps for getting started on developing your program.