The Consultancy Group Blog

Navigating the elusive terrain of dark social media unveils a realm where private sharing reigns supreme. This clandestine form of content dissemination holds untapped potential for brands seeking to amplify their presence and drive substantial traffic to their websites. Despite its inherent invisibility to conventional tracking tools, dark social is a juggernaut in the digital space.   The term "dark social" refers to the dissemination of content via private channels such as email, messaging applications, and direct messages. Traditional analytics tools are unable to track this form of sharing, rendering it largely invisible to brands.   Nevertheless, dark social has the potential to significantly drive website traffic and enhance brand visibility. A RadiumOne study revealed that a staggering 84% of all social sharing occurs through dark social.   Dark social's effectiveness can be attributed to several factors. Firstly, it is inherently personal; a link shared between f

In Part One of Social Media in Talent Acquisition, we covered the basics of social media for talent acquisition. We learned about the benefits of having a social media strategy, frequency, and tone. We will dive deeper into organic and paid social media strategies in Part Two. We'll discuss using these strategies to attract and engage candidates and build your employer brand. We'll also provide an overview of the following steps you can take in developing your social media program for talent acquisition. So if you're ready to take your social media recruiting to the next level, let's go! Social Media Strategy - Organic Social Content Ideas- People: Open Positions - Write a post as if you are selling the position, not just the job posting. Employee News, including new hires, promotions, employee tenure milestones, etc. (These also provide good content for your marketing team.) Leadership Profiles are a good way for recruits to see who they’ll work for and identify common

  Social media has become a game-changer in the field of talent acquisition, revolutionizing the way companies attract, engage, and hire top talent.  Talent-seeking jobs through social media channels and connections continue to grow. 79% of job applicants use social media in their job search ( Glassdoor ) 40M people seek jobs weekly on LinkedIn 73% of Millennials found their latest job through social media activity ( CareerProfiles ) Are you feeling overwhelmed by the thought of using social media for talent acquisition? Don't worry; you're not alone. There's a lot to learn, and it can be hard to know where to start. That's why we're here to help. In this two-part series, we'll cover everything you need to know to create a successful social media recruiting strategy. We'll start with the basics of social media, then move on to organic and paid strategies. We'll also give you some tips on how to get going. So what are you waiting for? Let's get start

Crafting a customer journey process involves understanding the different stages a customer experiences while interacting with your business. It also involves designing strategies to optimize their experience at each stage. Here's a step-by-step guide to creating an effective customer journey process: Identify and Define Customer Personas Your first step should be to define your target audience and create customer personas. These personas represent your ideal customers and help you understand their needs, preferences, and behaviors. Map Out the Customer Journey Visualize the end-to-end customer journey by mapping out the different stages a customer moves through when engaging with your business. The typical stages include awareness, consideration, purchase, retention, and advocacy. Understand what customers do, think, and feel at each stage. Identify the Touchpoints Identify the touchpoints, or interaction points, where customers engage with your business. These touchpoints can incl

Artificial intelligence (AI) is rapidly transforming B2B marketers' jobs. By automating tasks, analyzing data, and providing insights, AI can help marketers improve their campaigns, reach more customers, and close more deals.   Here are some key areas where AI can make a significant impact on B2B marketing:   Lead Generation and Qualification AI can help identify and qualify potential leads by analyzing various data points, such as online behavior, social media interactions, and firmographic data. By leveraging AI-powered algorithms, you can prioritize leads based on their likelihood of converting, allowing your sales team to focus their efforts on the most promising prospects. AI can score leads based on their potential interest in your products or services. Your outreach efforts can be prioritized and improved by focusing on the leads that are most likely to convert as a result.   Content creation and personalization Content can be personalized at scale with the help of artificia