Navigating the elusive terrain of dark social media unveils a realm where private sharing reigns supreme. This clandestine form of content dissemination holds untapped potential for brands seeking to amplify their presence and drive substantial traffic to their websites. Despite its inherent invisibility to conventional tracking tools, dark social is a juggernaut in the digital space. The term "dark social" refers to the dissemination of content via private channels such as email, messaging applications, and direct messages. Traditional analytics tools are unable to track this form of sharing, rendering it largely invisible to brands. Nevertheless, dark social has the potential to significantly drive website traffic and enhance brand visibility. A RadiumOne study revealed that a staggering 84% of all social sharing occurs through dark social. Dark social's effectiveness can be attributed to several factors. Firstly, it is inherently personal; a link shared between f
In Part One of Social Media in Talent Acquisition, we covered the basics of social media for talent acquisition. We learned about the benefits of having a social media strategy, frequency, and tone. We will dive deeper into organic and paid social media strategies in Part Two. We'll discuss using these strategies to attract and engage candidates and build your employer brand. We'll also provide an overview of the following steps you can take in developing your social media program for talent acquisition. So if you're ready to take your social media recruiting to the next level, let's go! Social Media Strategy - Organic Social Content Ideas- People: Open Positions - Write a post as if you are selling the position, not just the job posting. Employee News, including new hires, promotions, employee tenure milestones, etc. (These also provide good content for your marketing team.) Leadership Profiles are a good way for recruits to see who they’ll work for and identify common